Mon 8th November 2010 

The pop up store is 40sqm located at 100 Cheapside in the City of London opposite the new ‘One New Change’ development set to take the City by storm. The pop up design is a mobile display system of wooden plinths produced at different heights, creating an internal landscape for Londoners to interact with the Oliver Sweeney products and was designed by award winning architects Urban Salon.

Customers can circulate the store through the dynamic plinth heights, and explore a wide range of men's shoes and accessories.  The design incorporates individually blown glass domes by artist, Simon Moore, for displaying shoes and accessories.