Since the launch of our Tattoo Your Shoe pop up, we’ve witnessed customers unleash their creative side like never before. Finally, an easy answer to the ‘shall I / shan’t I?’ conundrum that started in our teens. If you haven’t quite got the bottle to tattoo your behind, then this is the next best thing.

Based in Selfridges’ Men’s Shoe Department, Floor 1, the parlour has seen the Oliver Sweeney brand double sales. Manager, Gavin Sleightholm, commented “the interest in the event has been incredible, with queues for shoes to be tattooed forming from the first day”.

And what have been the most interesting designs? Well, there’s been plenty of initials and dates; presumably to prevent customers forgetting their loved one’s birthdays, but so far the winner has to be the one we can’t show. Needless to say our female tattooist blushed.

The pop up parlour will be running at Selfridges until 16th October 2011. Get there quick if you want a tattoo that won’t be so bad if you change your mind.