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Denim Care Guide

Some purists would advocate that raw indigo selvedge jeans should never be washed, but we feel many of you will want to freshen them up from time to time. Here are some tips on getting the most out of your denim.

Wash infrequently. The colour will last longer and the individual character will develop better with fewer washes.

Always turn your pair of jeans inside out to wash and dry. This will reduce streaking.

Use a liquid detergent and wash on a cool wash - cold or up to max 30°.  A colder wash will preserve the colour for longer.

Pull the jeans back into shape whilst damp and dry naturally inside out, either on a line or a drying rack. Avoid tumble drying.

If necessary, iron the jeans inside out on the reverse.

Denim Care Guide

How is Selvedge Denim Made?


Selvedge denim is widely considered the King of denims. Typically only a yard wide (approx. 91cm), the fabric is made on traditional old shuttle looms. The weft reverses back and forth sealing the edges, which usually have a distinctive red and white stripe. The process is more time consuming than modern looms, but produces a tighter woven, hard wearing fabric, which will mould to your shape and develop a unique character over the years.

The Selvedge is used for the outer leg seam, creating the characteristic shape of the jeans and a clean ready sealed finish on the inside of the leg– frequently rolled up to reveal the stripes.

How is Selvedge Denim Made?

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