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Our aim, always, is to create styles that will be as loved in ten years’ time as they are today. Shoes, Boots, Trainers or Clothing..we throw heart and soul into this process. But ultimately you tell us when we’ve got it right. Our Sweeney Icons are chosen by you; innovative, perfectly proportioned styles in outstanding materials, that are simply too good to change. Meanwhile, of course, we’ll continue our passionate quest for the next Icon– but as ever you’ll be the judge.